The Client Conversion System

Have you ever heard, when talking to a potential client: “Let me think about it,” or “I’ll get back to you,” and then you never heard from them again?

CEB's guidebook, The Client Conversion System, is a FREE resource developed to help you understand and communicate with potential clients, and in so doing, increase the number of potential clients who chose you to represent them.

Tips for Communicating with―and Converting―Potential Clients

The Client Conversion System is designed specifically to eliminate deal-killing responses from potential clients. Alay Yajnik lays out the system that will increase the percentage of your potential clients who become your actual clients. 

Download CEB's free guidebook and learn how to:
  • Identify―and work with―various behavioral styles
  • Adapt your own style to communicate better with clients and potential clients
  • Understand the sales process 
  • Harness techniques for building a relationship
  • Identify your client's needs 
  • Convey the services you offer
  • Address objections and close with clients

Get this CEB Guidebook

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